Twitter is quickly becoming one of the most important and influential tools for online workers, marketers and companies. Because of social media, there’s now the option to communicate with thousands of potential customers without any additional cost. This gives tremendous power to marketers, but even greater power to consumers.
First, you need to make sure your message is scalable. The most valuable feature of Twitter is the scale and scope. Messages are short and sharp, with the ability to penetrate massive markets and niches. Focus on pre-selling your product, and let the retweets of others fuel your reputation and credibility.
Why do you need to delay the sale? Because social media isn’t about direct advertising. Thousands of companies have tried to advertise directly on social media and almost all have failed. Why? Because people use social media to escape brands. The hard sell comes later, once you’ve moved your prospects off of Twitter and onto your own territory.
The banner ads are clearly defined, the sponsored links are marked, and the Adsense banners are made clear. Twitter is different. It’s up to you to market so softly that you can overcome this barrier and lead them towards a hard sale further down the line. Treat every stage as separate, and you’ll quickly find that more and more prospects come through to your supporting websites, and more end up buying.
Focus on gaining momentum before you try to drive traffic to your sales pages. Once you’ve got that following, treat it with the respect that it deserves. Don’t push people into sales; guide them. Don’t put your visitors in a situation where they’re immediately confronted with a product; let them research and buy comfortably.
Follow this guide and you’ll find that your Twitter influence increases, your through-traffic is boosted, and your sales are comfortable and steady. The hard sell will produce immediate and temporary results, but this method will guarantee long-term Twitter traffic and sales.
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